Andrew Rosener: "Secrets from a Domain Name Broker"
Neustar Domain Names

Andrew Rosener Interview: “Secrets from a Domain Name Broker”


Media Options’  Andrew Rosener has become quite a successful domain name broker and investor, and his company frequently has great domain names under exclusive agreement. Rosener recently sold, and his company has been responsible for closing many large sales this year.

Andrew was recently interviewed by Seth Price of, and I thought you might get something from the half hour interview so I shared it with you below. The discussion focuses on “what makes domain names so valuable and how to choose the right one.”

Enjoy the interview, and feel free to post any questions you may have for Andrew on the original interview post or here if you wish.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (9)

    Andrew Rosener

    Thanks for sharing Elliot.

    I think this interview will be great exposure for the domain business, especially for those investors who have focused on real estate domains. is a rapidly growing startup in the Real Estate marketing arena and this will really help those real estate professionals learn about the importance and value of generic domain names for their business.

    Guys like Rob Grant with incredible City/ domain names have been doing a good job over the years selling those names to top agents in their respective markets, but I’m sure it has been an uphill battle trying to educate those people about the value of such names.

    I’m hoping some exposure like this helps bring us one step closer to a well educated end user.

    August 10th, 2012 at 9:42 am


    Thanks Elliot

    Rosener is a good guy.
    Had some email correspondence with him just this week.
    Sure he’ll continue to be a very successful and prominent figure in the industry.

    August 10th, 2012 at 1:33 pm

    real estate investment blog

    It will definitely have the advantage to get the good and unique domain name. Rosener really done a very good work.

    August 11th, 2012 at 7:46 am


    2.5 percent of 1 million is 25k It will take 6 month to justify 150k acquisition.

    August 12th, 2012 at 12:20 am


      6 months if there is 1 deal for $1million a month, if there is 6 deals in 1 month for a $1million then it is one month.

      August 12th, 2012 at 7:45 am


    Enjoyed the video. Thank you Elliot.

    August 12th, 2012 at 7:00 am

    Peter Niederman

    Great interview Andrew, thanks for sharing.
    Just over 3 years ago, I purchased as an end-user. I paid $45,000 and we receive an average of $125,000 from Internet lead generation “IDX”.
    We do not participate in paid search advertising (the highly competitive keyword: Denver Real Estate costs nearly $8/click), for us, everything is about organic search or direct type-in traffic as Andrew mentioned. For the keywords; Denver Real Estate, we rank page one, rank one for the top three search engines; Google, Yahoo and Bing.
    Two weeks ago, I purchased to capture “Denver Lifestyle” content and further enhance to real estate vertical. I want to control keyword search in and around Denver. The National Association of Realtors “NAR” states that upwards of 94% of all buyers and sellers start their search online before contacting a Realtor.

    August 12th, 2012 at 11:58 am


      Pretty cool to see that you here Peter, I read about the sale on, Congrats! Good to see sales, hope to be in the domaining news some time soon, about my great ideas I have for my domains. This is fascinating, I am going to buy property related domains in my surrounding neighborhood and build sites and see if I can help the Estate Agents here cause there is a lot of demand where I live.

      August 12th, 2012 at 12:35 pm

    Andrew Rosener

    @Peter –

    Thanks for your support & input it is always appreciated. Congrats again on your purchase of – very smart buy. There is nobody better served to run and monetize that site than you and no better way to earn “good will” in your market for your brand!

    August 13th, 2012 at 8:59 am

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