This evening, I learned that Amazon secured A.CO K.CO and Z.CO from the .CO Registry. It’s very likely that Amazon will use A.CO for something related to the Amazon brand, K.CO for something related to the Kindle, and Z.CO for something related to Zappos. It also acquired Cloud.CO, which will likely be used for its hosting solution.
The terms of the deal were not disclosed to me, and I wouldn’t speculate on them either. Overstock paid over $300,000 for O.CO, while Twitter was awarded T.CO and Go Daddy was awarded X.CO (both of which are being used as url shorteners). It’s possible that the three one letter domain names will also be used as url shorteners, for the respective Amazon brands/products.
Regardless of any speculation, it’s very likely that these short domain names will actually be used, which is likely why Amazon was able to come to terms with the .CO Registry for these valuable domain names. From what I understand, the Registry is happy to work out deals for its most sought after domain names as long as they will be actually be used and be visible to a very large audience. This is important for the expansion of brand recognition and usage.
Congrats to the .CO Registry team for striking a deal, and I look forward to see what Amazon’s plans are for these names. If I was a betting person, I would anticipate they will be used and marketed in a visible manner.