What is i.CO Worth? | DomainInvesting.com
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What is i.CO Worth?


This is clearly a speculative matter, but I am wondering what you think i.CO might be worth in light of the recent news that Amazon bought A.CO, K.CO, and Z.CO. Please vote in the poll below.

Terms of that deal were not disclosed, so we don’t have  comparable, but I do understand that Amazon bought the domain names rather than having been awarded them. It can be assumed that these domain names will be used by the company in some way, although the usage hasn’t been disclosed yet.

We do know that e.CO sold at auction for over $80,000 in the first public sale of a single letter .CO domain name, and Overstock paid over $300,000 for O.CO.  Twitter was awarded T.CO, which they use as a url shortener, and Go Daddy was awarded X.CO, which is also used as a url shortener.

Moniker is currently brokering the i.CO domain name, and from what I understand, a number of companies have expressed an interest in acquiring the domain name. The initial plan was to auction the domain name, but they later changed it to a brokerage deal instead, figuring it would produce a higher value sale.

So what do you think i.CO is worth? Vote below:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (23)


    IMHO it should be around $250K-$300K.

    May 18th, 2011 at 9:53 am


    BTW Overstock paid exactly $350K, if I remember right.

    May 18th, 2011 at 9:56 am


    Let the .co rules…..

    May 18th, 2011 at 10:17 am


    I really believe single letter .co’s such as e.co and o.co are extremely underrated. I am optimisically saying that i.co will be one if not the highest .co sold this year. I am really surprised and disappointed that single letter .co domains aren’t in the 7 figure range.

    May 18th, 2011 at 10:24 am

    Clobert Rine

    Minimum $500,000,000!

    Ancient Chinese Secret: .co hot hot!
    Must act fast! Buy today before no more left!
    .co new king! .com old news!

    More .co on internet than .com!
    President of USA make official: .co official ccTLD of EVERY COUNTRY ON EARTH!

    May 18th, 2011 at 11:56 am

    Ryan S

    @ Above Posted

    When you pump something like that you actually turn someone off from it, by not adding any important info of value.

    May 18th, 2011 at 12:22 pm

    Domain Michael

    I’d say around 100k. Great name, but what I was thinking some of these are going to be hard to click on, imagine click on a link i.co, can’t get any shorter unless they come up with single letter tld 🙂

    May 18th, 2011 at 12:29 pm


    @ R Cline

    Hey, enthusisam is fantastic. As long as you can cover your registrations for this year, all the power to you. But somehow I think a five year plan, as expressed by the .CO registry itself, might shorten your pocketbook somewhat. But then again, if you have the means to wait it out…what can a person say?

    Let’s say that it might be a good idea if you have a couple super-premium .co, and it won’t make the burden so daunting. There are lots of premium .CO domains at the moment that are worth something, but the question is…do you have one of them? You certainly can’t cross your fingers to have a GEV.com a few times a year? Or can you? All is said when you think a NNN.co or LLL.co will fetch $10000. But this may be here and there. Do you have a MAJOR domain? Something with BANK or MORTGAGE or CLOUDCOMPUTING? We all see the long-term timeline in this industry and wonder. If you can, let us know what your premium .co domain/s are.

    May 18th, 2011 at 1:13 pm


    @clown ro bert – please stop posting ridiculous posts… thanks from everyone in the online realm…


    I think i.co should be worth anywhere in the 150-350K range simply because everyone associates i with apple making it a much more desired single letter verses say a Z or A etc.

    May 18th, 2011 at 1:35 pm



    This makes me believe Apple will end up with I.co. It would be the perfect fit for them. Relevant letters are passing quickly. Somehow i don’t think it is an overnight process and that it may take at least another year to make that happen.

    I see I.co going for $500000. After E.co, it is the best one letter domain.

    This is all good for one letter .com’s. Unfortunately, it is increasing the price of one letter .com’s, BUT we will never see those. They are considered “heritage sites” and I don’t think they will ever be available for public consumption. Somewhere, there are being used as Intellectual Property Assets and will remain in the vault. Quite a paradox, if you will..

    May 18th, 2011 at 1:47 pm


    Not to defend Robert Clown but I think the comment above is actually someone making fun of him 😀

    May 18th, 2011 at 2:24 pm


    @em @chris

    I agree, i.CO would the perfect purchase for Apple, even better than A.CO

    May 18th, 2011 at 2:26 pm


    i.co maybe worth $200,000 reseller end user $500k to $1.5 mill and to apple i personally think its worth $4 million super brandable to Apple.com.

    May 18th, 2011 at 4:50 pm


    I they are smart enough, Apple will pay very good money for it.

    May 18th, 2011 at 5:33 pm

    Robert Cline

    how about a .Co ol

    $10 Million

    consider less to type on tweets, links from mobile and tweets;

    remember fb.com was sold for $8.5 Million and it even has 2 more characters. If you look at their reasoning it was to use for tweets and mobile where short was meaningful.

    May 19th, 2011 at 1:59 am

    Apple Fanboy

    Apple aren’t known for buying domains (see the ipad.com case) but if they had to buy a one letter domain I say they should go with I.CM instead of I.CO because the latter can be interpreted as “ICO” or “Icon” which is not very Appleish

    May 19th, 2011 at 2:42 pm

    Robert Cline

    GIN.CO sold $5,000

    proof positive that

    LLL.CO going price is appropriately $5,000 – $20,000 to end users.

    May 19th, 2011 at 2:47 pm

    Elliot Silver

    @ Cline

    Anomalous sales are not indicative of market value. My XXD.com and SHS.com domain names are not worth $100k simply because a few 3 letter .com domain names have sold for that much. They may be worth that much depending on my liquidity needs and the needs of a potential buyer, but you’re an idiot if you think a few sales are what determines value.

    I would guesstimate that the very high end for 3 letter .CO domain names is $5k since Gin.com would have sold for low 6 figures.

    Also, one more thing… do you see what you are doing right here? The more you post your bullshit, the more I feel the need to contradict your opinions, and I feel like you are doing a disservice to other .CO domain investors.

    Go troll on Namepros.

    May 19th, 2011 at 2:51 pm

    Robert Cline


    you sound like a sore loser.

    come on, chill, loosen up.

    Life is too short to be this tight wad.

    I am simply a messenger.

    I am simply reporting the very latest

    LLL.CO sales that others are posting

    that is it.

    Do not shoot the messenger, MOI!!

    May 19th, 2011 at 2:58 pm

    Elliot Silver

    “I am simply a messenger.”

    @ Cline

    You are a self-anointed messenger, seemingly without anything but wishful thinking. Take your message elsewhere.

    This article has nothing to do with 3 letter .com values.

    Start your own blog.

    May 19th, 2011 at 3:00 pm

    Robert Cline

    The thing of it sadly is once you start censoring good people out, you become like Syria, where the strong man starts shooting everyone to get everyone lined up to say just what you want to hear.

    Is this where you want to go?

    This post is exactly and all about LLL.CO

    What is the significance of I.CO

    the significance is its the shortest, underline, the shortest domain that exists, which means less characters on tweets and other social medias, making this worth $1Million plus. And since the registery controls all L.CO and LL.CO, we mortals only have the LLL.CO to talk about and work with, this is exactly what this article is all about, the whole point of I.CO existence.

    May 19th, 2011 at 3:34 pm

    Elliot Silver

    @ Cline

    I haven’t censored anyone, I just find your posts annoying and uneducated. I wish you’d spend your time and energy posting elsewhere, and I bet there are plenty of others that feel the same.

    May 19th, 2011 at 3:35 pm


    Is there any way to make Robert shut up?
    It is annoying to see him talking down to people all the time. He should work doing advertising for the .co registrars!

    August 30th, 2011 at 11:33 pm

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