I want to share an article that I believe will interest you. Edwin Hayward of Webmastering.co.uk published an article that shares comments from 28 business owners who operate on exact match domain names (EMDs). The compilation of comments comes from a variety of sources, and the focus is on what the domain name means to the company.
Aside from the fact that it’s interesting to read about businesses that successfully use EMDs, I also think a resource like this can be beneficial to you. When you’re negotiating the sale of an exact match domain name and need to emphasize the value of the domain name, you can point your buyer to Edwin’s article. Alternatively, you can also pick and choose specific quotes from that article to share with the prospective buyer.
I have found that some companies and people are reluctant to spend the necessary money to purchase an excellent domain name. When these prospects read quotes like the ones Edwin compiled, it may help get them over the hump and give them enough confidence to pull the trigger.
Another excellent resource I reference often is the Domain Guardians list of premium domain names owned by major companies and brands. I’ve found this list to be interesting and a great reference.
Thanks to Edwin for compiling this great list of quotes. If you have seen another quote about an exact match domain name, perhaps you can share it here or directly with Edwin. For instance, in reference to the VacationRentals.com domain name, the CEO of HomeAway stated, “The only reason we bought it was so Expedia couldn’t have that url.”