The beginning of January is the most difficult time of the year for my business. Each January 1, my P&L turns to $0, and I get an anxious feeling, no matter how exceptional the prior year was. I am usually on vacation until early January, making it a bit more challenging to get off to a fast start.
Coupled with the anxiety is a feeling of excitement. When I start the year, I have no idea how much income I am going to earn. The sky is the limit. For this reason, I have no interest in setting theoretical goals I could smash by the middle of the year with a few deals or struggle to meet if business sucks. Having no income ceiling is one of the greatest things about this business and is what motivates me to keep on making deals in an effort to smash personal income records.
Luckily, with advertising revenue, lease payments, and three deals that were just struck, the $0 on my P&L will quickly turn into a crooked number, but it’s always exciting when I set up the P&L for the new year.
Here’s hoping you have a lucrative 2013. I am motivated to make things happen this year starting right now.