A viral Emoji campaign along with an Emoji .FM domain name caught the attention of many people on Twitter and helped to raise hundreds of thousands of dollars for a number of racial justice non-profits, Business Insider reported:
“For more than 24 hours, tech workers in Silicon Valley and high-profile venture capitalists were animated over what appeared to be a secretive app and a series of a cryptic tweets. Whatever it was appeared to be the next big thing: Investors and partners at venture firms like Draper and Gelt VC were talking about exclusive invites, techies at companies like Facebook were posting screenshots to Twitter, and prominent entrepreneurs were pleading with their followers for access and more info about the emoji combination 👁👄👁. The only response: ‘It is what it is.'”
Business Insider reported that the group behind this campaign posted a statement on the exact match .FM domain name, 👁👄👁.FM. Spelled out without the Emojis, that would be https://xn--mp8hai.fm/statement. .FM is the ccTLD for the Federated States of Micronesia.
This was a pretty good chance for people to learn about Emoji domain names, especially considering the audience for the campaign. Apparently, leading venture capital firms and executives at some tech companies were drawn to the Emoji and campaign.
For those who saw the Emojis and/or participated, this might be the first time they learned about Emoji domain names. Other than the Coca Cola Emoji domain name campaign, I don’t recall ever seeing any other marketing campaign with an Emoji domain name. This could be the 15 minutes of fame for the Emoji domain name.
It’s interesting that they chose .fm… there were TLDs to choose, but .fm is an extension their target demographic has encountered before. So, even though it’s a little weird – the domain is emoji – it doesn’t feel sketchy, just kinda crazy.
Anyway, obviously, at https://i❤️.ws, we keep thinking that we’re a viral fad away from untold emoji riches (💰)… so far, that seems elusive. But… uhhh… 🤷♀️