Wordfence Parent Rebrands as Defiant – Bought the EMD via Sedo

I use the Wordfence plugin for security on all of my WordPress-based websites. I think it offers an enhanced level of security, and it has both a free and a paid version. This afternoon, Wordfence announced that its corporate brand name has been changed from Feedjit Inc. to Defiant Inc. Smartly the company acquired the  matching Defiant.com domain name in advance of the rebranding.

Curious to learn more about the sale price, I searched through my email history and found the name in a Sedo sale report. Defiant.com was acquired for the very reasonable price of $45,000 in February of 2017. The sale is publicly archived on NameBio. I am not sure if the domain name was being brokered by a Sedo domain broker or if the owner put the name up for sale on the platform with a make offer listing or a buy it now price.

It looks like the Wordfence service (and plugin) will retain its branding and the name change is limited to the corporate branding of its parent company. It does not look like the company was able to get the matching @defiant Twitter handle, although having the domain name should be good enough for the time being.

Thanks to Jen Sale from Evergreen for sharing the news with me.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Gong.com UDRP Should be RDNH

0
The Gong Show was a television talent show on ABC in the late 1970s. Contestants would perform a variety of acts while being judged...

Top 5 Domain Names in 2025 Super Bowl Commercials

3
The Super Bowl was played last night, and a great deal of attention was on the Super Bowl commercials. In the recent past, domain...

Samba.com Now Forwarding to Samba.tv

3
Three weeks ago, Samba.com sold for $143,000 in a NameJet expiry auction. Samba.com is an exceptional domain name, and there are many branded companies...

A Good Afternic Broker Negotiation (Updated)

9
If you use Afternic and its landing pages for your domain names, chances are good that you have a Lead Center filled with leads...

Videos: GoDaddy 2025 Super Bowl Commercial

0
GoDaddy issued a press release this morning revealing its 2025 Super Bowl commercials. As expected, the focus of these two commercials is on GoDaddy...