When I rebranded my blog from ElliotsBlog.com to DomainInvesting.com a year and a half ago, I announced that I would remove the Elliot’s Blog branding at some point in the near future. As you can see from the logo and possibly from the daily summary newsletter, I have not yet removed this branding. This has not been a simple oversight, and I want to explain my rationale.
The DomainInvesting.com brand suits this blog much better than ElliotsBlog.com for a number of business reasons. I think it is more authoritative to people who don’t know me, and I also think it will eventually make it easier to sell the website whenever that time comes. For now though, I think it is important that people understand it is still a blog, and just about all of the articles I write have my opinion.
During the planning stages for the rebranding, I had thought that I would change the format a bit and hire writers while I take a bit of a step back. Although I would be happy to bring on an additional writer or two, I’ve basically stuck to the original concept that has been working now for 8 years (as of a week from now). I share news and insight, and I also offer advice and feedback based on my experiences.
I think the DomainInvesting.com rebranding was a success and will pay dividends, but I think it is important to acknowledge that it is still essentially a blog that I operate.
I would imagine there will be a point in time that Elliot’s Blog is removed from the branding, but I can’t predict when that will be or what the impetus for that will be. For now, I am going to keep doing what I am doing.
As always, your feedback is welcomed and encouraged!