It’s a fear that many small business owners have when they want to go online. “Their” domain name is already owned by someone, and even worse, it’s owned by a domain investor. They can either try to buy that domain name, which will probably be expensive, or they can register something else creative.
SEO Bill Hartzer commented on an image of a domain name posted to Flickr by Michael Dorausch. I thought the domain name was unique, and you have to give props to this  ingenious  Philadelphia chiropractor whose customers must have great memories.
Yes, it really is ChiropractorPhiladelphiaPAChiropractorPhiladelphiaPA.com. I wonder what it’s like for him and his staff to direct people to the website.
This is an example of what I don’t think you should do if your ideal domain name is already owned by someone else.
Looks like a clickbank website.
I’ve seen repeated names like kitchenkitchen.com but yeah, your example is over the top.
It’s the first I’ve seen for a domain in the field of chiropractic. Not surprisingly it is ranking so may be hard to convince as a poor strategy. Not the best domain to put on a business card though. 🙂
Inverting the last terms would have helped them better to cover both search terms.
ChiropractorPhiladelphiaPAPhiladelphiaPAChiropractor.com
🙂
Ugly and unconventional but the site ranks 1st or 2nd page for all 3 variations of those three keywords.
How about when you type, generic domains, into Google and
http://www.the-name-i-wanted-was-already-taken-so-i-used-a-lot-of-dashes.com/the-keyword-domain-trap-avoid-generic-domain-names-pick-something-unique-and-brandable
ranks on page 1?
Im currently in the process of setting up seperate entities for different areas of my business, a post of Elliots a few weeks back got me thinking about it. As Im setting them up, finding each a decent name etc a notion just struck me that has made me think about it enough to mention lol.
I used to find parked pages a pain in the butt, but actually they are absolutely GREAT for me.
Since the big G *hates* parked pages it should be easy to beat one on a one word term with a typo.
For example onewordparkedpage.com which should naturally get massive traffic for searches of oneword gets very little, so if you own onIwordparkedpage.com and seo it to oneword its surely easier to get ranked in the absence of the oneword.com’s competition.
In short, I just bought a generic onIword.com type typo domain, brandable, for an entity im making – its oneword is highly relevent and massively searched, I just hope the domain investor/cybersquatter sits on his asset and leaves it as wasteland 🙂
I have to say that I think a lot domain investors kill their chances of making sales, particularly on lower end names, when they price them out of the market they originally bought them to target. For a (fictitious) example, charging $10,000 for westlacraftshop.com. The little craft store in west LA isn’t going to pay this. EVER. There are too many domainers out there who seem to believe every hand reg to sale needs to be a jump from $8 to $10,000. I believe I’ve seen you post that you have lots of luck around the $500 dollar mark Elliot, and, of course for the right names, that makes a hell of a lot more sense.
This is one the reasons small businesses stay out of buying domains, there are too many domainers trying to get rich quick off every sale.
BTW ChiropractorPhiladelphiaPA.com is available.