If you’re wondering when you’ll have the opportunity to vote for this year’s TRAFFIC Awards, it’s likely that you aren’t eligible to vote. To prevent outsiders from casting ballots and influencing the award winners, TRAFFIC organizers decided to only allow votes from people who are on the email listing.
“Ballots will be counted from our email database only. While nominations were open to everyone in the industry, the voting is not. No outside voting is allowed and responses from other emails will not be counted. You must return this email for your vote to be counted,” stated Howard Neu in yesterday’s email.
I think it’s a smart move, since any company or person could have previously “stuffed” the ballot box with votes from people who aren’t related to the domain industry. Similarly, a company with many employees could have voted many times for their own company. Not only would that have influenced their own category, but it also would have had repercussions in other categories in which employees or others would have voted.
If you did receive yesterday’s email, your vote must be returned by 5pm EST this afternoon for it to be tallied.