I was watching the World Baseball Classic yesterday and saw the Dominican Republic vs. Panama game in Puerto Rico. Behind home plate, there was a url being advertised: GoPuertoRico.com. Personally, I am not a huge fan of most call to action domain names, but I really don’t like this one, because the keyword phrase “Go Puerto Rico” doesn’t exactly make sense.
I decided to take a look at some similar sites, including PuertoRico.com and VisitPuertoRico.com. Both sites look professionally done, and I was intrigued by the “inquire about this domain name” link found on the second site. The link took me to Most Wanted Domains, so I knew it was one of Mike‘s great domain names. If you don’t know already, Mike has one of the nicest privately owned domain portfolios assembled.
After a bit more searching around the site, I saw that it is a custom-built Trafficz site. I really like what they did for Mike, and it goes to show that if you have a great domain name that gets traffic, you might want to ask your parking provider to build a custom site. Not only can you build something that’s more likely to be listed in search engines, you will also create a nice looking site that is compelling to click through for more information.
Thumbs up to Trafficz and to Mike on this one.
I wonder what the CTR is on that domain.
It has a bit of an odd navigation scheme. You click a category and the links pop up in the same spot, but clickable photos show below…..it’s hard to decide what to click.
Maybe it works well though. 🙂
It looks cool.
Yahoo powered parking companies do tend to be more open to customization and are able to pull off some cool setups indeed.
The only Google powered parking company that I know of that would do customization on a similar level is Fabulous but only for premium domains.
It’s a better looking page than a list of links, but how hard would it be to put some relevant content on there? Like a short article on Puerto Rico travel, or facts? I’d also join some travel affiliate programs like Expedia and put some links on there too.
the World Baseball Classic domain name is http://www.gotopuertorico.com
Owned and marketed by the Puerto Rico tourism board.