Apparently, December 5th is a holiday known as International Ninja Day. No, this isn’t something that Rightside made up to sell .Ninja domain names, but their registrars and registrar partners have been using Ninja Day to promote .Ninja domain names. On Twitter, I’ve seen offers from Enom, Domain.com, and Name.com offering .Ninja domain names for $1.00 or less (first year I presume).
This afternoon, I was sent a link to a humorous video about the annual “Vegas.Ninja Marathon.” The description under the video says, “Las Vegas Strip closed for annual Vegas.NINJA marathon. Don’t blink or you’ll miss it!” Vegas.Ninja is a new travel website focusing on the city of Las Vegas. I had not heard of the website before, and after doing a bit of research using the footer copyright (1 Degree World Systems, LLC), it appears that Vegas.Ninja is associated with Howard Lefkowitz, formerly the CEO of Vegas.com. According to his LinkedIn profile, Lefkowitz is Founder & CEO at One Degree World, Inc. Joe Alagna also reported this last week.
It will be interesting to chart the growth of .Ninja domain names on nTLDtats.com following this marketing push. At the present time, .Ninja is ranking #31 on the list of most registered new gTLD domain names with 19,597 domain names registered.