A few years ago, I bought a couple of domain names for my dad’s business – one of which is the exact name of the store and the other is the shortened version, as it is commonly known. My dad had a website built, and about two years ago, he had Verizon re-design and manage the site, as part of his advertising with Super Pages.
Because it’s a local business, my never really focused on building a highly interactive website. IMO, the main point was to have a website to inform people of the business who use the search engines or SuperPages.com. I figured that as long as there was information about the business, the brands carried, the store hours, and contact information, all would be good. I never paid much attention after the site was launched.
Last week, out of curiosity, I installed a tracking code on the website, and I began to see how people were finding his website. There wasn’t a lot of traffic (under 20 UV/day), but a good enough amount that it might be important to re-design the site. I was able to see that most people were finding the site via Google searching for the name of the store, and most had IP addresses that were local to the store. I also saw that some people are searching Google for industry keywords plus the city or region. Finally, I noticed several Google searches for a couple of long tail keywords that are important to the industry.
Interestingly, my dad’s small business is ranked in the top 10 for these two long tail industry keywords, and I also saw that the keywords in .com were deleted. I decided to register the names and am now going to see how I can leverage the domain names to help improve this ranking. I am not an expert in this area, but even if owning the keywords don’t help the store, at least someone else can’t register and develop them, which would hurt the store’s ranking for these keywords.
I think website analytics is a neat way to locate solid keyword domain names, and I plan to do some searching through my websites to see if I can find any unregistered keyword terms.
How would you leverage a keyword domain name to help boost the traffic to a developed website?