University of Florida Domain Name Issue

Sorry, Mike, I have to call the University of Florida out for this domain name / website / branding issue I saw during today’s football game against the University of South Carolina. During a break in the game, there was a UF sponsored commercial, and it directed visitors to a website to learn more about Gator Nation.

Instead of sending visitors to the University’s main website (either UFL.edu or UF.edu since both are owned by UF), and instead of sending them to the athletics department and booster website (GatorZone.com), the commercial directed people to GoGatorNation.com. Mind you it’s not the privately owned website at GatorNation.com, it’s GoGatorNation.com.

Unfortunately, the school doesn’t own Gators.com, which would be the ideal website. Incidentally, that domain name is currently parked with Frank Schilling’s Internet Traffic.

To make matters worse for University of Florida, not mentioning the football team’s loss today, but GoGatorNation.com isn’t even the main website. No, it’s actually a forwarder to a different landing page: TheUFAdventure.com. Even worse, all of this traffic that was sent to the website is being turned away. The site is still apparently under development. There’s not even an email capture form to tell people when the website will be ready. What a waste.

From my perspective, the public University should have used its allotted air time to direct people to the primary website, or perhaps a page within the website. It really seems the University of Florida has a domain name problem.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

Leave a Reply

Recent Posts

Hilco Digital Assets Announces $10m Investment in Squadhelp

1
Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

5
If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

2
I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

2
Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and...

AI.com Now Forwarding to ChatGPT Website

1
Early this morning, Andy Booth tweeted about AI.com, asking if the domain name was acquired by ChatGPT. Andy presumably asked because the AI.com domain...