McNeil Consumer Healthcare, a Johnson and Johnson subsidiary, announced a major recall of Tylenol products today. According to an article on CNN, Tylenol recalled 21 kid’s and infant’s liquid medicines, which will be pulled from stores and warehouses as a precautionary measure to protect against possible contamination.
Incidentally, J & J owns the domain name TylenolRecall.com. Instead of using the domain name for a website to provide information about the products and brands, serial or lot numbers, and other recall information, the domain name is sitting undeveloped, and it goes to a dead page. In my opinion, at the very least, the company should forward the domain name to the press release to provide information to worried consumers who type it in to their browsers.
Johnson and Johnson does understand domain names. The company owns gems such as Baby.com, ThePill.com, Cancer.com, and many other consumer-related domain names and websites.
I once worked for a company where I managed the domain name registrations. We owned the domains we needed to, however some people didn’t want to use them – some reasons were lame, others felt the main domain name would be diluted. I tried!
When I went on the Tylenol Web site last night (and fortunately found my bottle not listed) I noticed the favicon for the site was the Netscape logo! Someone should change that,
El-Silver just owned J&J on this one.