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xxx.com

XXX.com For Sale – $7,000,000 Reserve

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This afternoon, I noticed that Bari from Moniker posted a note that XXX.com is coming up for sale at the DomainFest New York City auction on August 18th. I have known about this for a few weeks, but she also posted some additional information you might find interesting.

The reserve price is $7,000,000 for this domain name. According to Bari, in April 2010 the domain name received 1,510,670 visits and in May 2010 the domain name saw 1,513,457.   Additionally, "traffic has more than doubled to 120K uniques per day and revenue has doubled since the announcement of the .xxx extension becoming available." That's a shit ton of traffic for this undeveloped domain name.

As mentioned, the .XXX extension was recently approved, and there will probably be north of 100,000 .XXX domain names purchased in the first year. This may lead to even more traffic to the site via typo traffic.

Of course a big unknown is the current revenue numbers as a parked domain name. If that number isn't revealed, people may assume the numbers aren't great, → Read More