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Tony Kirsch

Tony Kirsch to Host .brands Webinar

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Tony Kirsch is the Head of Professional Services at Neustar and is also the company's .brand Evangelist. According to a tweet from Neustar and a LinkedIn post Tony  shared, Tony and Neustar will be hosting a free webinar series "designed specifically for .brand owners to provide an update on the space and share examples, analysis and best practice."

The first webinar will be held on Thursday, June 1 at 4:00pm Eastern time. Registration is required, so people interested in attending should sign up prior to the start of the webinar. Because of the nature of the webinar, I presume it will be archived and available to review at a later date for people who are unable to attend the live webinar.

According to the webinar page, here are the topics that will be covered during the first webinar next Thursday: (more…) → Read More


How Brands Should Market Their .Brand Domain Names

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Having popular brands use .brand domain names for business and marketing is something that is going to help drive awareness of the new gTLD program. I think consumer confusion about new gTLD domain extensions is one of the biggest issues that needs to be overcome. When a brand uses a .brand extension, it needs to be clear that they are promoting a domain name and not using it as a gag (ala the fictitious Booking.Yeah tagline from Booking.com).

Tony Kirsch, the ".brand Evangelist" and Head of Professional Services at Neustar Inc., wrote a blog post advising brands about how to use and market their .brand domain names to avoid confusion. This is a good read for brand managers, but it is also a good read for domain investors who invest in or develop new domain names.

Here are some of the suggested ways for brands to market new domain extensions, although I think these tips can be used by others who operated websites on the new domain extensions: (more…) → Read More