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Donuts Announces 6 Figure .News Deal


In a press release published this morning, Donuts announced a six figure sale involving a package of .News domain names. The health and environmental domain names were acquired in late 2017 by a company called WebSeed, Inc., which launched websites on them earlier this year. The domain names that were sold in this package deal are:

  • Science.News

  • Food.News

  • Health.News

  • Medicine.News

  • Pollution.News

  • Cancer.News

  • Climate.News

Donuts did not share the individual sale prices for these domain names, nor did they comment on the price of the package beyond saying it was "a six-figure price."

I think deals like this benefit the registry for two reasons. Not only does Donuts get revenue from the sale, but perhaps more importantly, it controls who is buying the domain names. This allows the company to understand how the domain names will be used, and the usage could provide benefits to the extension once they gain awareness. The registry can choose who gets to buy its "Platinum" (registry-reserved) domain names, which → Read More