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Create New Revenue Opportunities

9

When I was evaluating my geo-websites, I realized that I could have great traffic and content, but based on my advertising placements and opportunities, unless my prices were sky-high, I would never be able to turn them into self-sustaining businesses. I have 6 banners on the top bar of home page, and they rotate throughout the site. Additionally, I charge for job listings and I use a hotel affiliate for reservations. Although I have signed-on a few local advertisers in the last few weeks, the revenue is still fairly small compared to my other ventures.

Over the past couple of days, I've looked at each section of my website with an eye on increasing the revenue. After comparing some of my sections (such as the restaurant section), I realized I need to look at each area as a completely separate revenue generating opportunity. By doing this, I created the first iteration of the Lowell Restaurants Guide, and I am rapidly working on iteration #2 (well, my designer is).

Comparing my website to a garden, I had been tending to it as a → Read More