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Why I Am a Verizon Wireless Customer: An Example of Excellent Customer Service


VZWI've been a longtime Verizon Wireless customer, and I am very excited to hear the iPhone news because I will almost certainly upgrade when I have the opportunity. I got my first Verizon cell phone back in 1994 or 1995 when I was a sophomore in high school.

Over the years, I've had small issues with various phones and plans, but they were generally worked out in store or over the phone. In July of 2002, I had an issue with a LG flip phone. The store wasn't very helpful, nor was the customer service phone line. It would have cost roughly around the same amount of money to cancel my contract than to buy a new phone, and I was ready to switch carriers out of frustration.

It was late at night, and I was home from grad school for the summer break. I figured I would try and find a senior executive marketing contact at Verizon and hope for the best. I figured a marketer could relate to a marketing student and possible take pity. I did a bunch of email guessing and sent an email to the then Chief Marketing Officer, John Stratton at half → Read More