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Could .Jobs Get a Boost and Help Future gTLDs?

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I read an article in the Sydney Morning Herald today about the former President of Monster.com, Bill Warren, who is now working as the Executive Director of DirectEmployers Association, an organization that intends to utilize a network of domain names across the .Jobs domain extension. The effort could give a boost to the .Jobs domain extension, which has been around for a while but hasn't made inroads in consumer awareness.

According to its website, DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. In total, over 500 large companies such as AT&T, IBM, American Express, and Johnson & Johnson are involved with this organization.

DirectEmployers Association plans to combine its software with regional and career-related .jobs domain names. The article used Atlanta.jobs as an example, and that domain name was registered on February 4, 2010. The domain name currently resides → Read More