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Internet Traffic Testing Sale Bar Colors


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One of the things I learned in graduate school was to "test everything." As direct marketers, we were taught that every single thing matters, and by testing everything, we are able to tell how much or how little different aspects matter.

I would imagine Internet Traffic does significant amounts of testing with the presentation of their landing pages. I've seen landing pages in rotation that have no graphics while the same landing page had graphics showing just a couple of days prior. I assume that is a test to see what gets the higher click through rate (CTR).

From landing on various Internet Traffic landing pages, one thing seems to remain consistant (more…) → Read More