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Everspark Interactive

DomainInvesting.com Rebranding Series: Website Optimization

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Before rebranding my blog to DomainInvesting.com and consequently changing the url, one of my greatest concerns was the impact on traffic to the website. Since this venture is a business with paying advertisers, I needed to make sure that the rebranding would have minimal impact on traffic, and if there would be an impact, it needed to be short lived.

While getting together with Braden Pollock at TRAFFIC Las Vegas, I happened to meet Jason Hennessey of Everspark Interactive. The three of us spent a couple of hours discussing business, and I left the meeting wanting to work with Jason on a future project. When I decided to change the domain name and rebrand to DomainInvesting.com, Jason was one of the first people I called in order to strategize.

With my blog, I never did any link building or paid much attention to search engine optimization. I am proud to say that traffic and links to the site are 100% organic, and I knew this would be helpful with the rebranding. I also knew there were many onsite issues that needed to be → Read More