big iron design Archives | DomainInvesting.com
Neustar Domain Names

big iron design

Guest Post: Could Revised Google Adsense Policy be a Game Changer for Alcohol Related Domains?

1

Here is a guest post from Pat Quinn of Big Iron Design, LLC.

Will Google's New Adsense Policy for Alcohol Ads Increase Manufacturer Spending Online?

Last week Google changed their advertising policy on alcohol to allow ads that promote the sale of hard alcohol and liquor.

Will this new policy encourage the adult beverage industry to spend more of their 2-3 billion dollar annual budgets online? They're not spending much of it online right now, that's for sure. According to this 2008 report, the top 12 advertisers in this sector spend less than 2% of their advertising dollars online. More than half of that amount probably goes to their own web sites judging by this chart which breaks down the spending by venue. That amounts to roughly 2 million dollars a month for internet advertising aside from the manufacturer's own sites. By contrast, they're spending almost 69 million a month for TV, 50 million a month for Point-of-Sale, and 29 million a month for Sports, Sports Teams and Athletes.

In 2008 Google changed their policy to → Read More