One of the primary reasons pay per click advertising payouts are down is because of click fraud. This happens when a website or domain owner either clicks on the pay per click links on his website or parked page, hires someone to click on the links, or someone else clicks on pay per click links in order to make the advertiser pay for this traffic.
When a domain owner has pay per click advertising on his or her site using Google’s Adsense or a domain parking provider, it can be tempting to click on some of the ads or ask friends to click on them to generate revenue. Some may justify this to themselves somehow, but any way you slice it, clicking on PPC links on your own website – or encouraging others to do it for you – isn’t legit.
Domain parking companies have the difficult task of determining what is a legitimate click and what may be click fraud. For this reason, most parking companies don’t permit people to send traffic to parked domain names. In fact, it’s a violation of the Terms of Service for most (if not all) domain parking companies to send traffic to a parked domain name.
Here are a few examples:
Parked.com TOS states that traffic can only come from “type in (direct navigation) traffic and existing search engine results/expired traffic.”…. “All other types of traffic including bought traffic, traffic driven by PPC campaigns, traffic directed from hyperlinks are not permitted.”
NameDrive TOS: “Traffic promotional methods not allowed include, but are not limited to: Blog sites / forums, TGP Gallerys, bought traffic (PTR/PTC), Arbitrage traffic driven by PPC campaigns (Adwords etc.), traffic directed from hyperlinks etc. are not permitted.”
One other reason why it’s not legit for domain investors to send traffic to a parked page is because it can inflate a domain name’s traffic numbers illegitimately. Click fraud aside, if I encourage you to visit one of my parked domain names, and I later sell the domain name while providing traffic figures, would you be pissed if you were the buyer?
If I purchased a domain name believing that it received thousands of visits a month, but it turns out that was only due to the fact that the previous owner was illegitimately sending traffic to the parked page, I would be pissed and would probably take legal action.
No matter how you look at it, intentionally sending traffic to a parked page isn’t good for the domain industry and gives everyone a bad name.