Sell a Domain Name with a “Cyber Monday” Deal

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Today is known as “Cyber Monday,” when there are supposedly lots of great deals to be had at online retailers. Many people wait until Cyber Monday to make a purchase knowing there will be special deals and lower prices offered by retail stores. Domain investors looking to book sales might think about using this to their advantage.

If there are any deals that have not been reached yet, or if there are domain name negotiations that ended unsuccessfully, domain investors might consider reaching back out to the prospective buyer to offer a “Cyber Monday special deal.” People may not only be in a buying mood, but companies might have additional funds in their budgets that they want to spend before the end of the year.

A domain name may have fallen off of someone’s radar, particularly if the negotiation ended months ago. Reaching back out to offer some sort of Cyber Monday special offer might be enough of a gimmick to reach an agreement on a deal. At the very least, a domain investor may be able to gauge continued interest in the domain name.

Depending on how the negotiation has gone, someone might follow up with a prospective buyer by writing, “in the spirit of Cyber Monday” or something along those lines and then offer a discount or price concession. A broker may reach out to clients to say, “the company has a special Cyber Monday deal…”

I do not think this strategy would work on a deal where the buyer and seller are far off on price and offer, but it could be worth a shot. I would only do this if I was looking to book revenue on inventory-quality domain names that can be sold profitably and easily replaced.

With people looking to take advantage of special deals on Cyber Monday, it might be a good day to reach back out to a prospect to offer a price concession to close a deal.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. Elliot this post is timely. We’re currently experimenting with this at OnlineBusiness.com

    Here’s one specific deal we emailed out to a prospect: https://www.onlinebusiness.com/buy/agencyally.com/ea1c52ad/ – notice it expires in about a day.

    So far no buyers but alot of interest on 50 or so emails we sent out to different leads for different domains.

    It creates urgency that we otherwise couldn’t create. I can update if we’re able to sell any names through this method.

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