I know nothing about Pierluigi Buccioli beyond the gambling related domain names he shares on Twitter. A tweet he shared yesterday offers two good lessons to highlight for domain investors:
— Pierluigi Buccioli (@pier0) November 26, 2020
Apparently, someone called his domain names “junk,” and three years later, he has reported sold 250 of those domain names for seven figures. From what I can tell, these deals were not done in one large transaction. Pierluigi has been consistently reporting individual domain name sales for some time.
I have never really gotten into gambling-related domain names. In fact, I have never really focused on a specific theme in my domain portfolio. Perhaps it is because I am not really an expert in a specific field to be able to build a portfolio made up of valuable domain names in that field. It seems pretty clear that Pierluigi has built a strong portfolio of gambling domain names, and his sales speak for themselves. He continues to sell these domain names for solid figures.
Becoming an expert on a specific topic and using the knowledge to acquire a portfolio of in-demand, valuable domain names is a great way to build a business. Knowing what domain names will be desired by end user buyers is a great attribute, and it can be profitable.
Commenting on someone’s portfolio, without industry specific knowledge, is a no-no for me. Pierluigi’s domain names may not look valuable to me, but who cares what I think when I am not the target audience. The end user buyers who continually ring Pierluigi’s register are the only critics that matter. They have spoken, apparently to the tune of seven figures, and that is what is important.