It seems like H&M is getting set to launch a new brand called Seam on the brand match Seam.com domain name. The company promises a “new era of fashion.” Jamie Zoch shared his findings on Twitter this morning:
It appears that premium generic domain name https://t.co/nQ8QrQOumr has been acquired. The domain was owned by Cambridge Collaborative, Inc. who was acquired by Altair in 2019. The domain now holds a Coming Soon page. H&M Hennes & Mauritz GBC AB is on Privacy Page & likely buyers
— Jamie Zoch (@DotWeekly) May 20, 2022
In looking at Whois history records at DomainTools, it looks like the domain name transferred from GoDaddy to Com Laude in February of this year. The domain name had been registered to a registrant in Michigan, and the domain name is now registered to Domain Licenses Limited.
I tried to find out more information about what H&M has planned for Seam, but I came up empty. Whatever it is, Seam.com is an exceptional domain name, and it was smart to acquire this brand match domain name asset in advance of the launch of this new brand.