Saxo Bank has changed its primary website domain name from SaxoBank.com to Home.Saxo. As you can see, the company is using its own branded .Saxo domain name. According to its website, “Saxo Bank A/S is a fully licensed and regulated Danish bank specialising in online trading and investment across global financial markets.”
News of the change was written about in an article on LeapRate.com, and the company mentioned the article in a tweet earlier this morning:
— Saxo Bank (@saxobank) October 19, 2016
The article did not have any quotes from executives at the company discussing why the change was made. The article stated that they will “have more on all the changes at Saxo Bank in the coming days.” I think it would be interesting to learn about why they chose to use a .Saxo domain name and what added utility it will offer clients and employees.
One thing I found interesting is the nomenclature of the website. To me, it sounds weird to instruct people to visit “Home dot Saxo” rather than SaxoBank.com. Perhaps this will change in the future, but today, it sounds a bit strange. Of course, since they are forwarding their old url to the new one, they don’t really need to even make note of the change.
In my opinion, it might have made more sense for Saxo Bank to use Saxo.Bank instead. The .Bank extension is available for companies to use, although the advantage of .Saxo is that they manage the entire extension. It looks like Saxo Bank owns Saxo.Bank, but the domain name is not resolving for me.
As you may recall, Barclays Bank changed its url to Home.Barclays in June of 2015. I am sure others have followed suit, but I don’t believe it was the “tipping point” for the new extensions.