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11 Domain Name

Because of the high value of two letter .com domain names and the fact that quite a few have changed hands for significant sums of money during the past two years, I monitor all 676 two letter .com domain names.  This morning, I received a DomainTools domain monitor alert for indicating that something had recently changed in the Whois record. As of this morning, the registrant of is now, as you can see in the current Whois record screenshot  posted below.

If you visit, you can see that the domain name currently forwards to, a company owned by According to an article online in Forbes, acquired RelateIQ for $390 million in July of this year. RelateIQ is in the business of customer relationship management.

Prior to the domain name transfer, it appears to me that was owned by a California resident (possibly a company) for at least ten years and possibly longer. This morning, I reached out to the former registrant via email to see if he could offer a comment on this, and I will update this if he is willing and able to share any details. I presume there is a non-disclosure agreement involved, but I will be happy to update this with any additional details. It does not appear that had been a fully developed business for quite some time, although I will inquire about that as well if I hear back from the former owner.

It will be interesting to see if Salesforce uses as a standalone website or if the company is content using as a forwarder. I am not familiar with the RelateIQ brand, but it would be interesting if Salesforce opts to rebrand the business as IQ or Salesforce IQ or something along those lines. is an exceptional domain name, and I would guess  the price tag was into the seven figures, although I don’t have any details about it.

Thanks to Bob Olea for sharing this with me. Whois Record

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (11)


    Absolutely it was high 7-figure sale. No doubts about that.

    When a high value domain names sell, there are almost always non-disclosure agreements involved, which do not allow sellers to release any information at all. You have higher chances to get some information from buyers in such cases, or from their brokers, if known.

    December 2nd, 2014 at 8:55 am

      Elliot Silver

      If a broker was involved (and can share info), they are welcome to email me the details.

      December 2nd, 2014 at 9:02 am


    You’d be surprised how ‘stingy’ – or fund-efficient, if you’d rather use a euphemism – some very large corporations are. 😀

    On another note, guess who still owns

    December 2nd, 2014 at 9:33 am


    Nice write-up

    December 2nd, 2014 at 9:35 am


    It was a seven figure deal, lower range. Transaction under NDA so can’t elaborate.

    December 2nd, 2014 at 9:41 am


      …and who are you to know that, huh?

      In reply to Fred | December 2nd, 2014 at 12:13 pm


      Just someone who happens to know. Take it for what it is.

      In reply to Mike | December 2nd, 2014 at 12:33 pm


      To be on same page, for 7-figure we have

      1,000,000 – 1,999,999 is entry range
      2,000,000 – 3,999,999 is lower range
      4,000,000 – 6,999,999 is middle range
      7,000,000 – 9,999,999 is high range

      In reply to Fred | December 2nd, 2014 at 1:15 pm


      It’s on the lower end of lower range.

      In reply to Mike | December 2nd, 2014 at 1:52 pm


      If I were the owner of this domain name, I would expect to get more.
      Maybe double.

      If the information you have provided is correct, then I can call it a great buy.

      In reply to Fred | December 2nd, 2014 at 4:44 pm


    Any one know or remember how much a 2 letter domain name was selling for back in 1996 and how difficult it was to find and buy one.

    December 2nd, 2014 at 10:17 am

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