I’ve been doing a bit of outbound marketing on some of my lower value inventory-quality domain names. I have been using DomainLeads.com as well as Google searches for lead generation and reaching out to prospective buyers to move some of this inventory.
One thing I’ve been trying to do is to remove BIN pricing from my landing pages before doing outbound. I haven’t been removing BIN prices from platforms like Sedo or Afternic, because I am more likely to forget to re-add it, but it would probably be wise if I did that, too.
If I keep the BIN pricing available when I do outbound, there’s a chance someone will visit the domain name after receiving the email and buy the domain name via the landing page. Instead of paying the low escrow fee at Escrow.com or the 5% commission for an imported deal via Dan.com, I’ll end up paying more than triple the commission, assuming a Dan.com or Afternic landing page.
Another potential complication is if I agree to sell a domain name to one person and someone else swoops in and purchases the domain name via the landing page before being able to pull it down. Not only would I pay more commission, but I would also anger the other prospect who thought a deal had been agreed to via email.
In June, I did some outbound on a 3 word .com priced at $1,997. A few days after sending the emails to several targeted prospects, one of those prospects bought it via GoDaddy. Instead of paying ~$100, I paid about ~$300 in commission.
For most of these types of deals, it’s not the end of the world if I pay more in commission fees, but I’d rather have the money than let a platform have it when I initiated the deal.
