According to an 8k form filed by publicly traded Banks.com, the company sold Look.com for $400,000 on October 24, and Quidsi was the purchaser. A press release put out by Banks.com mentioned that it was a cash deal:
“With the sale of Look.com, we’re able to convert what has been a non-productive asset since we exited the search business into cash that will help build our core business going forward,” said Dan O’Donnell, Chief Executive Officer of Banks.com.
You may recall that Quidsi is the company that owns Diapers.com, Soap.com, YoYo.com, Wag.com, and possibly other websites.
It was just a few weeks ago (October 6) that the company put out a press release announcing that Look.com was for sale. This came shortly after Look.com didn’t sell at auction, where the reported reserve price was somewhere between $500,000 – $1m.
A whois lookup shows that Quidsi has already taken possession of the domain name, although the domain name does not yet resolve. It is not yet known what will be built on the Look.com domain name.
A quick sale like this proves that great domain names can be sold quickly for a whole lot of money. Congrats to both the buyer and the seller.
Thanks to John Picchietti for the tip.