TechCrunch published an article about EBay shutting down its eBay Commerce Network. The Shopping.com domain name was mentioned in the article because it is used by EBay as a part of its Commerce Network:
“Bridget Davies, eBay’s VP of advertising, confirmed to TechCrunch that as part of the closure, listings that had been run on Shopping.com — which was still active, acting as a “publisher” on the Commerce Network — will also no longer appear. “We’re going to retain the domain, and we’re currently deciding what we will do with the asset,” she said.”
I am curious what readers think Shopping.com is worth today.
On one hand, you have an exact match keyword .com domain name for a huge business – shopping. Shopping.com sounds like an awesome domain name with unlimited potential. On the other hand, shopping is very brand-centric and I struggle to see how a generic domain name like this can be used as a standalone business. For instance, when I know exactly what product I want, I visit Amazon.com (a brand). When I am looking for a sweater, I might visit Banana Republic or a department store like Saks or Nordstrom. When we go food shopping, we visit Whole Foods or our local Roche Brothers. Point is, we tend to patronize established brands and Shopping.com, to me, doesn’t have much luster. It’s almost too generic.
If I were responsible for domain names at Ebay, I would not consider selling the domain name though. Even if there were no plans to re-build it, I would keep it to prevent competitors from getting it. Alternatively, I would consider a partnership with a well-vetted and well-funded startup who would use Shopping.com to build a massive brand to compete with Amazon. For instance, if pre-Jet and pre-Walmart Marc Lore wanted to take a run at Amazon with Shopping.com, I would work out a deal where Ebay retains some ownership percentage and the right of refusal to buy out the business (that is a very simplistic view).
All that said, I would like to know what you think the Shopping.com domain name is worth: