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Do You Own Your FirstNameLastName.com?

Owning your first name last name .com domain name is a flex for some people. It can make it easier for people to find you online, and it allows you to own your exact identity online. For people who are in a business selling their own services like domain brokers, consultants, or attorneys, having your first / last .com domain name is akin to a brand matching domain name.

I don’t own my first/last name .com, but I made sure I bought the matching domain names for my kids, and an industry colleague acquired my wife’s and gifted it when we got married.

Moonshot BIN Pricing, but Invite a Negotiation

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TonyNames shared another exceptional .ai domain name sale earlier today. Tony sold the 3 letter FRL.ai domain name for $30,000. In the post announcing the sale, Tony shared some good advice that resonates for me:

The $5k Limit

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I have been in a negotiation with a buyer, and it seems like we are close to an agreement on a domain name sale. The domain name is priced at $4,999, and I sent the buyer a GoDaddy checkout link to help expedite the sale. That’s where we ran into a payment snafu.

The buyer needs additional levels of authorization to approve a purchase above $5,000. With GoDaddy and its checkout link, the $21.99 domain name renewal is tacked on to the $4,999 purchase price, bringing the total amount over the $5,000 level. After a phone conversation, I understood the buyer could seek that approval, which would take an unknown amount of time, or the price could be modified. I opted to reduce the purchase price to get beneath the threshold.

No Nameserver Change โ‰  Fake Sale

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A few years ago, I privately closed a very substantial domain name sale. Following the sale, the buyer did absolutely nothing with the domain name. The Whois was made private, but the nameservers remained the same as before. To this day, the domain name resolves exactly where it resolved prior to the sale.

Around that same time period, I sold a different domain name for $12,000 via Afternic. Within a few weeks, the domain name was relisted for sale on Afternic for around $15,000. My guess is the buyer chose a different brand name and relisted it for an amount that would make him whole. The domain name is now being used, but I don’t know if it sold again or if that buyer decided to use it.

I generally don’t report my domain name sales for a variety of reasons. Had I shared either sale publicly, some people probably would have claimed that they were fake sale or that the deals were not completed and I didn’t want to provide an update.

GoDaddy to Launch “Premium Domain Marketplace” on DomainNames.com

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The Afternic X account posted a link on X without much context that caught my attention this morning:

Have a Real Presence Online When Selling Domain Names

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When it comes to selling domain names via outbound marketing, credibility is very important. If a prospective buyer receives an unsolicited and unexpected email about purchasing a domain name they’re interested in buying, the first thing theyโ€™ll most likely do is check to see who the sender is. Without a having a presence online, you could look less legitimate and prospective buyers may be apprehensive about buying your domain name.

One of the best ways to establish trust is by having a professional website that explains who you are and what your business does. For instance, my corporate websites (TopNotchDomains.com and Embrace.com) ensure prospects can see that there is a real business behind my email. Both websites outline my experience and the company background. They also show that Iโ€™m not hiding behind a free email address, and I am a real person. They should be able to surmise they can safely do a deal with me/my company.

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