Today at Google I/O, the company’s annual developer-focused conference in San Francisco, Google announced its new cloud music service, which is called Music Beta. The service is currently in private mode, and is invite only, but that will likely change very soon.
The owner of MusicBeta.com is “Oversee Domain Management, LLC”, a company operated by domain industry conglomerate, Oversee.net. It appears that the company has owned this domain name since at least 2007, according to the Whois history tool.
Assuming Google wants the domain name, negotiations could get pretty interesting. I believe Oversee’s domain parking provider, Domain Sponsor, uses a Google feed that likely produces tens of millions of dollars in annual revenue for both companies and partners. When you have such an important relationship, these types of negotiations can be tricky.
Oversee would seem to be in a very good position here, since the domain name is descriptive in nature and they’ve owned it well before Google chose the brand name for its new service. As such, Oversee should be able to continue monetizing the domain name with targeted, music-related pay per click links. However, Google does seemingly control the revenue the parked name will earn 🙂
I have a feeling Music Beta is going to be big, and Google is going to feel the need to acquire the domain name due to the volume of direct navigation traffic. It should be interesting to see how this all plays out.