An article in the New York Times confirms what most domain investors have said for years – direct navigation type-in traffic yields the most valuable website visitors. Based on a study performed by Internet marketing company Engine Ready, the article compares direct navigation traffic to search engine traffic, both paid and organic. While comparing the value between organic search versus paid search, the article mentions that neither is has the edge when it comes to valuing traffic:
“That honor goes to the people who arrive at a site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, linger the longest, spend the most money, and are the most likely to “convert” to buyers, doing so on 3.3 percent of their visits. “
Read the rest of the article on the New York Times website.