Neustar Video: Potential of .Brand Domain Names


Neustar is in the business of helping brands with their .brand new gTLD domain name extensions. The company recently introduced a series of webinars aimed at decision makers responsible for implementing and managing .brand domain name extensions.

I want to share a video that was posted by Neustarwhich paints a picture about the potential of .brand TLDs.” There are probably companies who applied for their .brand extension or companies that are considering an application for a .brand, and this webinar series is aimed at convincing these companies of the utility and marketability of .brand domain names.

You are welcome to share your thoughts in the comment section.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I don’t totally agree with the messaging in the video. The example (around 1:18) of a long .com url being able to be changed by using a .brand isn’t exactly a game changer. A company can easily use as they can use Whatever.Brand. If they needed to have a super long url, they would likely need to have a similarly long url for the .brand (like Whatever.Brand/etcetera).

    That said, I do see the utility in having a .Brand extension, but I would imagine mid to large companies will still need the matching .com to avoid confusion.

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