Neustar Video: Potential of .Brand Domain Names

3

Neustar is in the business of helping brands with their .brand new gTLD domain name extensions. The company recently introduced a series of webinars aimed at decision makers responsible for implementing and managing .brand domain name extensions.

I want to share a video that was posted by Neustarwhich paints a picture about the potential of .brand TLDs.” There are probably companies who applied for their .brand extension or companies that are considering an application for a .brand, and this webinar series is aimed at convincing these companies of the utility and marketability of .brand domain names.

You are welcome to share your thoughts in the comment section.

 

3 COMMENTS

  1. I don’t totally agree with the messaging in the video. The example (around 1:18) of a long .com url being able to be changed by using a .brand isn’t exactly a game changer. A company can easily use Whatever.Brand.com as they can use Whatever.Brand. If they needed to have a super long url, they would likely need to have a similarly long url for the .brand (like Whatever.Brand/etcetera).

    That said, I do see the utility in having a .Brand extension, but I would imagine mid to large companies will still need the matching .com to avoid confusion.

Leave a Reply