TonyNames shared an image on X that illustrates a fear I have had with respect to AI generated logos for domain names listed for sale:
The Atom logo on this .co domain is on point lol pic.twitter.com/lG2AoaNbQE
— Tony (@TonyNames) June 6, 2025
The DeepSeek logo may be problematic, but it was surprisingly not caught by the domain name seller or platform. My concern is with lesser known brand names.
I currently have around 150 domain names for sale via Atom, and each has a logo created by AI or by one of Atom’s designers. If I like how the logo looks, I approve it and move on to the next thing. My concern is that there could be a business located on a different but similar domain name, and it uses similar branding. Perhaps the icon or font on the Atom logo and the other brand is similar, or maybe the colors are very similar.
I don’t recall hearing about a UDRP or legal filing citing this scenario, but I could see it happening. At the least, it could cause some drama in a negotiation if a prospective buyer mentions the similarity between a brand name and brand likeness and the AI generated logo on the for sale landing page.
As I grow my portfolio at Atom, this is something I should be a bit mindful about, particularly with higher value domain names.
