ESPN Acquires CollegeFootballPlayoff.com Domain Name

CollegeFootballPlayoff.com WhoisAccording to a report from the Associated Press on Yahoo, “The  Bowl Championship Series  will be replaced by the College Football Playoff.” Interestingly, it appears that ESPN is now the registrant of the matching CollegeFootballPlayoff.com domain name.

It appears that the plural  CollegeFootballPlayoffs.com is owned by an unrelated entity, and it currently shows a generic Go Daddy PPC landing page. Perhaps they will purchase this domain name as well, since there will likely be some confusion when people visit the url.

CollegeFootballPlayoff.com was originally registered back in 2001, and it currently sports a creation date of October 2003. Prior to being owned by ESPN, this descriptive domain name was owned by someone in Spokane, Washington. The registrant was listed as “N/A,” and that registrant was listed as the owner until February.

On March 20, 2013, the new registrant of the domain name was listed as DigitalDNA, a company that among other things, acquires domain names on behalf of clients. According to its about us page, “DigitalDNA partners with clients to pinpoint, acquire and leverage the digital properties that will yield the maximum potential return on investment (ROI), while at the same time helping clients sell properties that are no longer important to their company’s branding efforts.” I believe the company is affiliated with Fairwinds Partners.

It’s interesting to me that ESPN owns the domain name rather than the organization that oversees that College Football Playoff. The registrant  for the  Bowl Championship Series domain name (BCSFootball.org) is Bill Hancock, who is the executive director of the Bowl Championship Series. According to a report on Philly.com, ESPN has the television rights through 2026.

Thanks to Mike Berkens for an assist on this. According to Mike, it “doesn’t really matter who owns the domain or the rights to it as long as the Gators win every few years.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

Leave a Reply

Recent Posts

If You Want to See a Stampede, Look No Further Than This…

0
If you're seeking engagement on Twitter in the domain name space, the best thing you can do is tell people you're looking to buy...

Nick Huber: “drop a little coin” for a Premium Domain Name

2
I do not know Nick Huber, but I see he has a large following on Twitter and frequently offers advice to startup founders and...

Trademarkia Hiring Lead Developer for Domain Registrar Integration

0
Trademarkia is a website I use occasionally to perform trademark-related searches. This morning, I noticed a job listing the company posted on LinkedIn that...

SquadHelp Ultra Premium Marketplace Goes Live

7
🎉 It's here! The Ultra-Premium Marketplace is live We've partnered with @HilcoDigital to curate an incredible collection of domains. More additions coming soon! 🌟 Check it...

ROTD Auction Web3 Domain Names

4
According to a press release I received a moment ago, Right of the Dot is auctioning "Web3" domain names in partnership with Unstoppable Domains....