ESPN Acquires Domain Name WhoisAccording to a report from the Associated Press on Yahoo, “The  Bowl Championship Series  will be replaced by the College Football Playoff.” Interestingly, it appears that ESPN is now the registrant of the matching domain name.

It appears that the plural is owned by an unrelated entity, and it currently shows a generic Go Daddy PPC landing page. Perhaps they will purchase this domain name as well, since there will likely be some confusion when people visit the url. was originally registered back in 2001, and it currently sports a creation date of October 2003. Prior to being owned by ESPN, this descriptive domain name was owned by someone in Spokane, Washington. The registrant was listed as “N/A,” and that registrant was listed as the owner until February.

On March 20, 2013, the new registrant of the domain name was listed as DigitalDNA, a company that among other things, acquires domain names on behalf of clients. According to its about us page, “DigitalDNA partners with clients to pinpoint, acquire and leverage the digital properties that will yield the maximum potential return on investment (ROI), while at the same time helping clients sell properties that are no longer important to their company’s branding efforts.” I believe the company is affiliated with Fairwinds Partners.

It’s interesting to me that ESPN owns the domain name rather than the organization that oversees that College Football Playoff. The registrant  for the  Bowl Championship Series domain name ( is Bill Hancock, who is the executive director of the Bowl Championship Series. According to a report on, ESPN has the television rights through 2026.

Thanks to Mike Berkens for an assist on this. According to Mike, it “doesn’t really matter who owns the domain or the rights to it as long as the Gators win every few years.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


Leave a Reply

Recent Posts Sells for $202k as Apple Registers Swath of AirPlay Domain Names

The largest domain name sale of the day yesterday was The domain name sold for $202,000 in an expiry auction at GoDaddy Auctions.... Acquired for More than $10 Million

Last week, Hilco Digital's Andrew Miller shared that he and Larry Fischer brokered the sale of the domain name. Andrew mentioned that it...

Hilco Digital Assets Announces $10m Investment in Squadhelp

Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...