Matt Cutts has been the head of Google’s Webspam team for quite some time, and he is currently on leave from the company. Cutts is seemingly the goto guy when it comes to SEO questions pertaining to Google, and he is pretty much the face of the company for many webmasters and SEOs.
In a tweet this evening, Cutts announced that his next project is called AutoSEO, and it can be found at SEO.Ninja. .Ninja is a new domain name extension operated by Rightside.
— Matt Cutts (@mattcutts) April 1, 2015
Here’s what Cutts had to say in the blog post he linked to in the above tweet:
“I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja.”
Cutts went into greater detail about AutoSEO in his blog post and on the SEO.Ninja website.
Judging by many of the replies to Cutts’ tweet, it seems like many people think this is an April Fools’ Day joke. I suppose we will have to wait and see, but I am sure Rightside will appreciate the additional publicity for the company’s .Ninja domain name extension regardless of whether or not this is a prank.
As of yesterday, nTLDStats.com reported just under 30,000 .Ninja registrations to date. We’ll see if this announcement provides a boost to .Ninja.