In January, I reported that the Make.com domain name appeared to have been sold. Make.com is a high value domain name asset that had been long-owned by Digimedia. At the time of publication, the domain name was registered under Whois privacy, and there wasn’t an active website operating on it.
Earlier this week on Twitter, a company called Integromat announced it launched a new brand called Make on the Make.com domain name:
Integromat has evolved.
We are excited to introduce you to our new brand and new flagship platform. Say hello to Make!
Follow Make on Twitter: @make_hq#withMake pic.twitter.com/Ichaqzerbq
— Integromat (@integromat) February 22, 2022
In its article announcing the brand launch, the company touched on why it chose Make for its new brand:
“Today, we are introducing Make, which is the name of our brand, business, and new flagship platform. We wanted to create an identity that matched our product and the community around it. Something powerful, yet playful – like us.”
Acquiring Make.com to match its brand name was a wise decision. Make.com is simple to spell and is easy to remember.
Digimedia has a policy of not reporting sale prices, so it is highly unlikely the acquisition price will be published unless required. I am not confident enough to guess what Integromat paid to acquire Make.com, but I would be shocked if it wasn’t at least a seven figure deal.
Integromat is owned by Celonis, which in June 2021 raised $1 bln in a series D funding round: https://en.wikipedia.org/wiki/Celonis.