Jumpkicks, Inc. is a development-stage company whose stock is traded on the Over the Counter Bulletin Board Market. The company is an online martial arts retailer that sells products, such as uniforms, shirts, equipment, mats, and other products related to martial arts. They also provide information of interest to martial artists and instructors. The company operates exclusively online.
Until May of 2008, the company operated online on Jumpkicks.com, however, something happened in May that caused the company to lose their primary domain name. A Whois search from April 15 revealed that the domain name wasn’t set to expire until March of 2009, so a forgotten renewal seems to be out of the question.
To remediate the situation, the company purchased other domain names and uploaded their website on to these new domain names: Jumpkicks.net, Jumpkicks.org, Jumpkicks.us, and Jumpkicks.info. The company is also pursuing other options to get their primary .com domain name back.
Unfortunately for Jumpkicks, they are now realizing just how important the .com domain name is to their company’s operations. Because of the situation, the publicly traded company was forced to note this in their a 10K/A filed today.
“Unfortunately, the domain name www.jumpkicks.com lent significant value to our company. The long history of the Site drew regular repeat traffic. We are now attempting to draw traffic to the new domain names, but we have thus far been unable to do so successfully. If we are not able to generate significant traffic, we will not be able to generate significant revenue to support our operations.”
This goes to show how important an established domain name is to a company and why many small companies with high value domain names are reluctant to sell their domain name and move it to a lesser known domain name.