Cool Feature on the New York Times

Perhaps it isn’t a new feature and I just haven’t noticed it before today, but when you highlight a word or phrase in a New York Times article (in Safari or Firefox), a small question mark graphic pop-ups. If you click on the graphic, it opens a new window with an powered reference search.

The search results page includes dictionary definitions and other tidbits of information.   Instead of a visitor having to leave the site to find out what a particular word means, the NYT provides the answer – and monetizes it. At the top of the search box is PPC advertising powered by Google.

This is a neat feature that should generate additional revenue revenue, increase page views, and keep people on their site for a longer period of time. Smart thinking from the New York Times!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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