Icon.com Acquired for $12 Million

Icon.com was recently acquired for $12 million, according to a LinkedIn post from the startup’s Founder, Kennan Davison. The domain name is being used by a new company branded as Icon, which bills itself as “the world’s first AI CMO (Chief Marketing Officer).

Icon.com was acquired in a deal overseen by Andrew Miller of ATM Holdings and Hilco Digital Assets, representing the seller, and by Lumis, representing the buyer.

Once DNJournal and NameBio add this sale to their year to date publicly reported domain name sales reports, it will easy move into the top spot for 2025, year to date. I have already added it to the list of recent one word .com domain name sales I maintain on Embrace.com. The sale ranks just below the 2024 $14 million sale of Rocket.com, which was also overseen by Hilco Digital Assets.

Here’s Kennan Davison’s full post about Icon and its brand matching Icon.com domain name:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

  1. Super domain to launch a killer brand.
    Good on the seller and buyer and brokers.
    12 million is win/win/win/win.

    Still seeking word on the ai.com deal rumored to have completed last week.
    I see the servers for the site are in the Bay Area.

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