There are quite a few good resources available to track new gTLD domain name registrations. NameStat and nTLDStats are two websites that I find offer a good overview of the number of registrations, along with quite a bit of other data about new gTLD registrations. Both of these websites allow me to see registration trends, including actual numbers along with where domain names are being registered and how the domain names are being used.
When it comes to tracking brand new gTLD registrations, such as .Apple and .Google, I like to use DOFO to get information on a more granular level. DOFO allows me to dig in a bit deeper to see what domain names are being registered in .brand (and other) new gTLD extensions, along with the registration dates. As someone who follows the domain industry closely, this information can be helpful to me in writing articles and possibly tracking how larger companies are using new gTLD domain names. For instance, I thought it was interesting when Apple registered 5 .Apple domain names in September, although they don’t seem to be used all that much.
Beyond monitoring what some of the largest companies are registering in their .brand extensions, I think people can use DOFO to observe what new gTLD domain names are being registered. For instance, in the .Buzz extension, I can see the most recent registration was FollowThe.Buzz, which was registered by someone on November 12th. Even though something like this is not newsworthy, I find it interesting to have a look at what domain names are being registered in different extensions.
One way this information could be newsworthy is if an extension sees a sudden surge in registrations for no apparent reason. Looking at what domain names are being registered can tell viewers quite a bit. For instance, if a whole bunch of trademark.whatever domain names are being registered, it could show a brand protection service is trying to protect its clients by defensively registering domain names on their behalf. On the other hand, it could also reveal a spam and/or phishing operation is about to get underway.
As an industry writer, I think DOFO is a pretty handy tool to see what new gTLD domain names are being registered. I also think it is a tool people who invest in the new extensions might want to keep handy to see what is being registered.