I Use DOFO to Follow .Brand Registrations

There are quite a few good resources available to track new gTLD domain name registrations. NameStat and nTLDStats are two websites that I find offer a good overview of the number of registrations, along with quite a bit of other data about new gTLD registrations. Both of these websites allow me to see registration trends, including actual numbers along with where domain names are being registered and how the domain names are being used.

When it comes to tracking brand new gTLD registrations, such as .Apple and .Google, I like to use DOFO to get information on a more granular level. DOFO allows me to dig in a bit deeper to see what domain names are being registered in .brand (and other) new gTLD extensions, along with the registration dates. As someone who follows the domain industry closely, this information can be helpful to me in writing articles and possibly tracking how larger companies are using new gTLD domain names. For instance, I thought it was interesting when Apple registered 5 .Apple domain names in September, although they don’t seem to be used all that much.

Beyond monitoring what some of the largest companies are registering in their .brand extensions, I think people can use DOFO to observe what new gTLD domain names are being registered. For instance, in the .Buzz extension, I can see the most recent registration was FollowThe.Buzz, which was registered by someone on November 12th. Even though something like this is not newsworthy, I find it interesting to have a look at what domain names are being registered in different extensions.

One way this information could be newsworthy is if an extension sees a sudden surge in registrations for no apparent reason. Looking at what domain names are being registered can tell viewers quite a bit. For instance, if a whole bunch of trademark.whatever domain names are being registered, it could show a brand protection service is trying to protect its clients by defensively registering domain names on their behalf. On the other hand, it could also reveal a spam and/or phishing operation is about to get underway.

As an industry writer, I think DOFO is a pretty handy tool to see what new gTLD domain names are being registered. I also think it is a tool people who invest in the new extensions might want to keep handy to see what is being registered.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


      • In the real world in which we live, if there was a .Album, the .Album registry would almost certainly have held back Photo.Album and charged a huge premium for it along with premium renewals every year. I would rather pay an upfront acquisition cost for a great .com domain name rather than pay a premium for an alternative extension and have to pay a high renewal every year in perpetuity.

        As we can see from NameBio and other outlets, the market seems to agree.

        Yes, startups and other companies are more willing to use an alternative extension, but most aren’t willing to pay a large premium. From my perspective, they choose the alternative because the .com is too expensive/valuable and they don’t want to spend that much on a domain name.

        • And “if” they set it as premium, you look at their 2nd best and ask yourself, ‘perhaps they overlooked this phrase?’ Now, just one other person has to imagine your domain is the best possible for them. They will reference the high registry prices on ‘those other domains’ and agree that yours is a value too.

        • You do realize how ignorant you are for writing a ntld piece with no disclaimers while claiming to just stick with .com right here in the comments? I already knew you were a FAKE via your past moderation!

        • I have one disclaimer for the website, which I link to in the about the author section of every article: https://domaininvesting.com/disclaimer/

          I cover all aspects of the domain name business but I only invest in .com domain names. I would happily buy non coms if I thought I would make money for my business, but I do not. I think a lot more people have lost money than made a profit in the last several years.

          If this is an issue for you, you do not have to visit my site.

          I approve all comments (unless there are mitigating reasons) and I will always share my opinion if I want to do so.

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