This past Friday afternoon, TechCrunch tweeted a link to an article about a company called Handle, an invoicing startup company for the construction industry. According to the article, Handle “raised $4.5 million in known venture capital funding and $20 million in debt financing“:
https://t.co/mQvkdlEG2d helps independent construction workers get paid on time https://t.co/OUb2ymhmmx by @nmasc_ pic.twitter.com/BdSkFKVkEV
— TechCrunch (@TechCrunch) March 13, 2020
I recognized the brand name because I previously learned the company had acquired and was using its matching Handle.com domain name. This was notable because Handle.com had been acquired via Sedo for $95,378 by a domain investor a short time prior to its sale to the startup, as documented by NameBio. Michael Bilde of Embrand was the buyer and then seller of the domain name.
I reached out to Michael, and he shared that the domain name was sold for $180,000 via BrandBucket, and Michael also shared that the domain name was acquired via payment plan. As of April 2019, the buyer paid for the domain name in full. The sale price had previously been speculated about on NamePros, but the price was not confirmed by Michael until now.
Assuming Ron Jackson of DNJournal is able to independently confirm the sale (perhaps with Brand Bucket), it will rank as the #31 sale of 2019, behind the $188,000 sale of Crystals.com. I will also add the domain name to the list of recent one word .com domain name sales on Embrace.com.
Assume “Handle” would be used by a social media company. Nice use of the domain though.
Brandbucket? Payment plan?
Very low price, may have been close to wholesale.
I think the first sale just below $100k was close to wholesale, and I think doubling money in such a short period was a win.
Especially right now. Great sale Michael!
The sale is from a year ago I think.
Did BrandBucket take its usual 30%??
BrandBucket’s commission is on a sliding scale. Above $100k it is 15%.