Great Domain Article on Business Insider |
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Great Domain Article on Business Insider


I saw a well-writen article about domain names on The Business Insider today, and I want to share it with you. The article is titled, “Why $10,000 For A Domain Name Is Still Cheap,” and it was written by marketer and domain investor/advisor, Alan Dunn.

Dunn provided strong arguments for paying a significant sum of money for the right domain name. He dispels two common arguments about why domain names shouldn’t be worth a lot of money – some people hesitate paying a great deal of money when the domain owners were able to acquire them cheaply, and that some people believe a domain name isn’t actually a valuable item.  Dunn’s real world comparisons are pretty strong.

To drive the point home (that domain names are cheap) Dunn compared the cost of traditional media like billboards, radio advertising, and mobile advertising to the cost of domain acquisitions. Expensive marketing campaigns can be fleeting, but a domain name can be used indefinitely.

If you haven’t read the article yet, I recommend checking it out. The next time someone balks at purchasing one of your domain names for your asking price, you might want to send them a link to the article.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (13)


    Great article indeed! Unfortunately it’s really a unique case in the mainstream media.

    April 8th, 2011 at 3:20 pm


    He says it ALL!!!

    Very well written.

    April 8th, 2011 at 3:21 pm

    Arnie K.

    I just read the article myself and left a comment. i agree it is an excellent article and one most should read. I still don’t understand why most non domain investors still don’t get the whole
    picture about “search”. As an SEO, I try to explain to clients how this “game” works, and they look at me like I’m crazy. Oh’ well, such is life.

    April 8th, 2011 at 3:49 pm

    Shai Neubauer

    He should practice what he preaches. He balked at one of my premiums this year. Good guy though and great article. We need more people like Alan.

    April 8th, 2011 at 4:23 pm

    Elliot Silver

    @ Shai

    What was the name? Alan should be able to address what you’re saying if he wants.

    April 8th, 2011 at 4:32 pm


    Being on business insider, I’m shocked it was a good article and not just a dumb slideshow with pictures of big houses or funny business names.

    April 8th, 2011 at 4:40 pm

    Shai Neubauer

    I rather not say but it wasn’t cheap and turning it down in no way reflects his feeling on the domain market im sure. I just thought it was funny when I saw his name and thought id share.

    April 8th, 2011 at 4:44 pm


    Alan (Newfound Names) is a sharp dude, great article.

    April 8th, 2011 at 4:49 pm


    And I quote from the article,

    “Unless you have a trademark on the domain or
    someone is intentionally capitalizing on monetizing
    a typo of your trademark no one really is a squatter
    in the domain name industry.”

    Thank you Alan.

    April 8th, 2011 at 5:34 pm

    Joey Starkey

    A very good read. I ssaved a link but I think I am going to add it to the signature of my Memphis Domain Broker email address.

    Also shared it with the linkedin crowd.



    April 8th, 2011 at 11:33 pm

    Joe A

    Great article Elliot. The Business Insider is a really good resource. I always find really useful information there so it’s nice to see one of their writers doing a good and sensible piece on domains.


    April 9th, 2011 at 1:55 am

    Stephen Douglas

    To see the empty spots fleshed out better regarding how important the right domain name is for any company, (all due respect to my friend Alan Dunn), I posted a comprehensive summary of “keyword lock” domains and why every company should scramble, fight and dedicate large amounts of their ad budget towards getting their prodservs domains.

    Check my blog for the article. (thanks El)

    April 9th, 2011 at 9:06 am

    Domain 6 Star Ltd

    This article is so good for one reason: it tells the truth

    April 9th, 2011 at 4:39 pm

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