Yesterday, I wrote an article advising readers that they should be cautious when posting comments on websites that use the Facebook comments plugin because it revealed information about the person’s employer or college, and it links back to the commenter’s Facebook page. This could be problematic to someone who wants privacy.
The opposite may be true for someone who wants publicity for themselves or their Facebook fan page. If you want to post a comment on a site with the FB comment plugin and you have multiple pages, one of the nice things is that you can choose which page to comment as. For instance, I can comment as my personal page, my blog page, my DogWalker.com page, or a few others I have set up for various websites.
If you are commenting on a topic that would be of interest to people who would also be interested in learning about your website, you can post as your Facebook fan page for that website. Assuming your comment is interesting, people will likely click on the link to see who you are and end up on your fan page. This may drive a bit of traffic to your site, and it’s a good way to get people to learn about your website.
Of course, you can also post comments on websites and use your website as your name, but many bloggers will block those comments because they look ultra spammy. With Facebook comments, it’s much less spammy and more practical, especially if your page isn’t exactly called the domain name. For instance, my Lowell.com Facebook Fan Page is called “Lowell, Massachusetts” instead of Lowell.com.