Front is a customer communication platform that was founded in 2013 and has been using the FrontApp.com domain name for its website. This company has raised nearly $150 million in funding, according to Crunchbase. Front.com has long been owned by a financial services company, although it had not been used since 2010, according to Archive.org.
Last month, Jamie Zoch noticed that Front.com was pending transfer and speculated that the domain name may have been sold. Jamie was right, and it turns out the Front.com domain name was acquired by Front.
Yesterday afternoon, Front announced its updated website, and more importantly, its new domain name. The company made this announcement in a fun way:
We’ve got big news to share… Drumroll, please! 🥁🥁🥁
We’re officially https://t.co/qiRa14pIgP 🙌
So excited to unveil our newly designed website (and shiny new domain!). Come say hi 👋 https://t.co/qiRa14pIgP pic.twitter.com/fBjyA09uB6
— Front (@FrontApp) June 29, 2021
Because Front seems to have always been known as Front rather than “Front App,” there is no need for a rebrand exercise. The company has been called Front and will continue to be called Front. People can still access the company’s website from FrontApp.com and they will be forwarded to Front.com. Some customers may not even realize the company changed urls and will simply assume the company has been using Front.com all along.
Thank you to Tim Hargis for sharing this with me.