While watching the Arsenal v. Burnley English Premier League match today, I noticed something interesting. GoDaddy is advertising .com domain names on the electronic sideboards. GoDaddy also recently promoted .com at a NASCAR race last month, paying homage to the 30th anniversary of .com domain names.
The call to action rotations I captured on camera say “.COM DOMAINS FOUND HERE” and “GET YOUR .COM DOMAIN @” with the GoDaddy logo +.com appearing next to the message. I took a photo of two rotations of the sideboards for you to see:
There are a couple reasons I found this advertising particularly interesting.
GoDaddy recently revamped its logo to remove the .com. If you visit GoDaddy.com, you can see that .com is no longer in the logo. I presume this is due to the new gTLD domain names the company is selling. In this sideboard advertisement, the company is using its logo with .com included.
Obviously the English Premier League game is played in an area where .co.uk and .uk domain names are popular. Based on my personal observations, it seems like those ccTLDs may be more popular amongst local businesses than .com domain names. Instead of advertising the ccTLD, the company is advertising the more globally appealing .com.
GoDaddy could have easily left .com out of the messaging if they wanted to do that. The company has been working on advertising that tells viewers what the company does, and they could have simply said “get your domain names” at GoDaddy. They are choosing to specifically market .com domain names though.
With all the discussion about the new gTLD domain names, it’s interesting to see GoDaddy promoting .com domain names.
Sidenote: There is a chance the sideboards were different for the television audience than for the live audience. I don’t beieve this is the case based on the other sideboard advertising, but it is a possibility.